On a rainy day in June of 2007, President Obama found himself speaking to a subdued crowd in the tiny town of Greenwood, SC. He was exhausted, soaking wet, and beginning to doubt the whole campaign when a voice called out from the back, “Fired up, ready to go!”. The chant, started by one unassuming woman in a church hat, transformed the audience and went on to become a rallying cry in every corner of America.
Dan Fipphen & Elyse Kelly
Directed & Produced Dan Fipphen • Elyse Kelly
Sequence directors Emily Eckstein & Ege Alper • Alex Silver • Lynn Tomlinson • The Duke & the Duck • Amy Lee Ketchum • Juan Camilo Gonzalez • Musa Brooker • Miguel Jiron • Sara Spink • Lou Morton • Daniela Sherer